관광스타트업 창업의지에 영향을 미치는 요인분석

Abstract

Purpose: This study aims to make academic and practical suggestions for tourism startups by incorporating entrepreneurial capabilities, entrepreneurial self-efficacy, and entrepreneurial willingness as variables mainly discussed in the start-up field. The purpose of this study is to examine the impact of entrepreneurial capabilities, managerial capabilities, technology, and functional capabilities on entrepreneurial will, and to clarify the mediating role of entrepreneurial self-efficacy between entrepreneurial capabilities and start-up will. Methods: The samples required for empirical research in this study were selected as tourism start-up trainees and students enrolled in tourism-related departments, and were limited to Jeollanam-do. Results: First, entrepreneurial and managerial competencies were significant in the effect of entrepreneurial competencies on entrepreneurial willingness, but technical and functional competencies were not significant. Second, as a result of confirming the mediating effect of entrepreneurial self-efficacy in the relationship between entrepreneurial competency and entrepreneurial willingness, entrepreneurial competency had a significant positive effect on entrepreneurial self-efficacy, which is a dependent variable. Third, as a result of confirming the mediating effect of start-up self-efficacy in the relationship between managerial competency and start-up will, management competency had a significant positive effect on start-up self-efficacy, which is a dependent variable. Conclusion: Therefore, establishing an innovative growth strategy plan for tourism startups to successfully enter the market and thinking of entrepreneurs are important in entrepreneurial capabilities, and start-up activities should be carried out by establishing various growth strategies.