Abstract
The article discusses the approaches to the study of personal resources of successful entrepreneurial activity. The re-sults of an empirical study on a sample of 104 small business entrepreneurs of the Irkutsk region are presented; the success of entre-preneurs was determined by the level of subjective economic well-being. It is shown that the personal resources of the success of entrepreneurial activity are the epistemological component of the innovative potential of the individual, internality, competitiveness, and the attractiveness of entrepreneurial activity.
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