СОЦИАЛЬНЫЕ МОТИВЫ РАЗВИТИЯ СЕЛЬСКОХОЗЯЙСТВЕННОЙ КООПЕРАЦИИ

Abstract

The emergence of new models of socially oriented cooperatives in the agrarian sector of the economy is a necessary condition for the realization of successful economic policy of the state, implemented in conditions of institutional tension. The cooperative movement in Russia has a unique multifaceted and at the same time complex character of functioning. With the powerful development of agricultural holdings, which act as the main drivers of agricultural production and export, small farmers face signifi cant problems in building a successful cooperative system. The purpose of the research, the results of which are presented in this article, is to develop a comprehensive approach to the study of social motives for the development of agricultural cooperation in the modern market environment in the context of its special role in the development of the agricultural industry, rural communities and rural areas. In the framework of this study, the factors constraining the development of cooperative associations were identifi ed, the model of values of new-type cooperatives was proposed, including the key role of leadership as the main driving force for the powerful development of agricultural cooperation. The factors of cooperative trust formation are identifi ed in order to increase motivation and encouragement to join these associations. The conclusions formulate the most signifi cant parameters of the new model of cooperative knowledge management, contributing to the sustainable development of the Russian cooperation in modern conditions, acceptable for its realization with the following parameters.