Abstract
The purpose of this study is to examine the effect of overseas exhibition participants’ selection criteria for choosing a travel agency on satisfaction and relationship continuity intention. Based on extensive literature review, five main factors of selection criteria were chosen: professionality, reputation, human service, price competitiveness, and recommendations. Data were collected from overseas exhibition participants using a travel agency. A total of 248 samples were analyzed to test hypotheses. As results, there were positive significant effects of travel agency’s professionality, reputation, and human service both participants’ satisfaction and relationship continuity intention but recommendation for travel agencies is significant only on satisfaction. Interestingly, price competitiveness was not significant on satisfaction and relationship continuity intention. As expected, participants’ satisfaction showed a signification effect on relationship continuity intention. Based on findings, theocratical and practical contribution were discussed
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
