Abstract
The article is devoted to the problem of creating effective branding message. The method of visualization suggested by us is based on the assumption that a human mind using some complicated signs created on one sensor modality will generate new analogue signs of another physical nature of expression plan. Visual instinctive images accumulate personal and collective cultural stereotypes which help revealing some key content meanings and create verbal signs with a more precise expression plan
 corresponding with the characteristics of the target brand audience.
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