ЦИФРОВІ ТЕНДЕНЦІЇ УПРАВЛІННЯ ЛЮДСЬКИМИ РЕСУРСАМИ

Abstract

The article examines the impact of digitalization on human resource management. It is noted that digitalization is both a harbinger and the result of a new era called the digital economy and the fourth industrial revolution ("Industry 4.0"). It caused transformational consequences in all spheres of life, features of functioning of existing branches of economy and caused emergence of new spheres of business, processes and systems. It is determined that the positive impact of digitalization on human resource management may depend on the maturity of system structures, because without a solid foundation in the process of personnel management, random decision-making using digitalization methods usually leads to chaos or can not fully take into account the benefits of e-management. The following factors that have a positive impact on human resource management due to digitalization are identified: the structure of the organization; human interaction; personnel management strategy; maturity of personnel management system. Advanced technologies must match the structure of the organization; the effectiveness of advanced technologies also depends on human interaction. The effectiveness of advanced technologies depends not only on the technology itself, but also on the characteristics of the internal structure of the organization, such as reporting hierarchies and standard operating procedures. HRM digitization can increase an organization's productivity for at least two reasons: first, employee data can be efficiently collected, processed, and used using advanced digital technologies, and the organization can identify the best employees. The positive link between the interaction of human resource management and digitalization is enhanced when the human resources management strategy is effective. workflow and development of human resources management system. The impact of advanced information technology varies depending on the internal personnel management system. To fully reflect the effects of digitalization of human resource management, HR managers should be actively involved in developing the organization's strategy. The effectiveness of digitalization of human resources management can be influenced by many factors, such as: maturity of the personnel management system, strategic involvement of personnel and the level of involvement of personnel managers, development of the organization's IT infrastructure, level of digital skills of an individual.