Abstract
Purpose: to study trends in digital discourse research in the educational process, to point out the achievements and side effects of new communication tools . Methods. Complex structural and functional analysis, discursive and linguoculturological analysis, case study method, generalization method, discourse analysis, comparative method and SWOT analysis, historical and descriptive method, document interpretation, use of formal and logical techniques, monitoring of higher school practice, analysis of mass media and scientific literature, which make it possible to determine the ambivalent influence of digital discourse on the educational process. Results. The positive impact and negative consequences of digital discourse, the functionality of new educational platforms, virtual learning environments Moodle, Coursera, online platforms Zoom, Skype, Google web services (Google Classroom, Google Forms, Hangouts, Google Academy, Google Scholar) and their potential. From the discursive point of view of the quality of the question, the electronic information and educational environment of the University, the scientific electronic library is described e-library.ru, social networks for scientists (Researchgate, TRUTH, etc.). Conclusions. The article examines the complex and ambiguous situation with mass digitalization in the educational process, which is especially relevant for modern reality. Information and communication technologies in a modern University are of great importance and affect many areas. In educational programs, new concepts are increasingly encountered that need to be mastered.
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