ПОЯВЛЕНИЕ МОДЫ КАК СОЦИОКУЛЬТУРНОГО ФЕНОМЕНА

Abstract

One of the problems of modern culture and, in particular, fashion theory is the question of the time when fashion appeared in the socio-cultural space. To date, there is no single answer to this question, which is the key to the approach to the definition of "fashion". According to some scholars, fashion, being associated primarily with clothing, accompanies the development of mankind along the entire path of its existence, and fashion in the modern sense of the word can be spoken about since the era of Ancient Greece and Rome. According to other researchers, including the author of this article, fashion as a socio-cultural phenomenon was formed quite late - only in the initial period of the development of capitalism, and therefore the development of large cities, which corresponds to the era of the late Middle Ages. The substantiation of this point of view is the purpose of the article. The author identifies the factors contributing to the emergence and development of fashion, and attempts to prove that fashion as a phenomenon of mass culture could not arise in earlier periods of historical development.