Abstract
The pragmatics and semantics of speech acts of greeting, farewell, gratitude, forgiveness, wishes, requests, expressions of politeness and congratulations are presented in the form of a mental map (intellectual map or mind map) and described in the article. This map is considered to be a type of concept map or spider diagram. A similar idea of information visualization was found in antiquity, although its usage in educational processes was fi rst recorded in the 1970s as the «idea of the sun’s explosion», as well as Tony Busen’s «radial tree» or «intellectual map» (1974). It was at that time that the idea that such a refl ection of the material increases the effectiveness of learning up to 15% was suggested.
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