ІНВЕСТИЦІЙНИЙ ПОТЕНЦІАЛ НЕБАНКІВСЬКИХ ФІНАНСОВИХ УСТАНОВ

Abstract

The activity of the NFI on the financial market of Ukraine is analyzed, which is manifested in the accumulation, conversion and direction of free monetary resources of economic entities for investment purposes in order to achieve a commercial or other effect or preserve the value of money over time. The classification of non-banking financial institutions is considered. The problems of their low investment activity have been identified. The possibility of intensifying the investment activity of NFI under the conditions of forming and increasing their investment potential is shown. Formulated author definition of the essence of the concept «investment potential of NFU». The structure of the investment potential is considered. The potential is characterized as a combination of resources and opportunities to use them for the goals determined by market subjects. The macro- and microenvironmental factors that negatively affect the process of formation of the investment potential of NFI have been determined. Depending on the ratio of the negative impact of macro- and microenvironmental factors, a matrix of strategies for counteracting the specified factor in the process of forming and increasingthe investment potential of the NFU is built. The method of choosing the appropriate strategy for counteracting the negative factors of the macro- and microenvironment allows you to make informed decisions about their minimization. The need to develop a mechanism for the formation of investmentpotential in the context of the implementation of a strategy for countering the negative impact of these factors is shown. It has been proven that NFI are promising subjects of the financial market, which have significant potential opportunities to build up a powerful investment potential andbecome full participants in investing in enterprises of the real sector of the economy.