Abstract

We consider nicknames in the environment of modern Russian servicemen identify their aesthetic potential and features of their use in speech communication. Based on the answers to the questions of anonymous questionnaires filled out by Russian servicemen of various age groups, we establish that the nomination of nicknames for naming and naming contains various types of assessment, including emotional, which is manifested in the binary oppositions “good – bad”, “positive – negative”, ”beautiful – ugly”. We reveal that individual nicknames among modern Russian servicemen reflect an aesthetic function and are used only by those who are equal to its bearer. Communicators tend to label aesthetically positive characteristics in nicknames. Units from various layers of the national language (literary, colloquial, slang vocabulary) are involved in informal communication. We prove that the same nicknames do not arise among the military, even if the motivation is the same (tall – Long, hair color – Red). In the process of verbal communication, a linguistic personality with the help of a nickname demonstrates the national-cultural specificity of a representative of the society and the national-cultural specificity of the communication situation itself.

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