Развитие молодёжного туризма в России

Abstract

The article presents basic development directions of youth tourism in Russia. It notes that
 youth tourism should take into account the potential of the target audience, and it actualizes the
 development of low-budget accommodation facilities. The article considers the development of
 hostels in Russia. Since recently this sphere of hospitality has been standardized and therefore
 can successfully grow in Russia.
 The current economic situation has increased inflation, led to a reduction production and
 growth of unemployment in the country. The development of tourism, focused on single-industry
 towns, will allow the usage of possibility of cognitive and patriotic tourism. Young people can
 get acquainted with history of towns, study the modern way of life and interests of the residents.
 At the same time the development of tourism will allow to create additional work places and
 expand the hotel business. Youth tours should include a variety of elements - the study of history,
 national culture, cuisine and many other things.
 Young travelers aspire to active recreation, which is full of events and adventures. This is
 determines the need for a special event-related and educational tours. Development of territories
 and formation of their brands also play important role. The authors note that abroad
 development of territorial brands has long been the natural direction of tourism development,
 while in Russia this factor still does not have a significant impact on the development of the
 tourism industry. A large number of single-industry towns make it possible to realize their
 individual potential in the field of youth tourism.