Abstract
Article considers two sides of modern advertising: light and dark. The bright side refers to the actual informing of consumers about meaning and role of goods, trademarks, brands and manufacturers; drawing attention to topical problems of society; assistance to manufacturers in the speedy sale of their products. The dark side of advertising is its obsession, pollution of the information space, excessive spending of budget funds of companies in the absence of a positive advertising effect. As an illustration of the problems under consideration, the results of a survey of consumers about their attitude to various types of advertising and sources of its receipt are given.
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