Abstract
Greed is regarded as a human characteristic that occurs naturally in the course of social evolution. Under capitalism, unlimited desire of possession acts as the main motive of economic and any other activity, which leads to a number of objective technical, ecological, social, cultural and moral consequences – both positive and extremely negative. Greed has influenced the development of civilization constructively but it slowing down the social process increasingly in the modern era. Greed should be taken away from the historical stage. Curbing the demon of greed is required not only for the modern world reality, but also for the challenges that are expected by humanity in the future. The experience of the Soviet project implementing, based on an appeal to the over-utilitarian motives of the individual, demonstrates the objective possibility of building a collectivist society in which greed is perceived not as a norm, but as a deviation.
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