Abstract
Recently, studies for predicting the box office are actively conducted in the movie industry. Generally, it is known that the amount of online buzz for a certain movie is highly correlated with movie performance. Some successful movies have succeeded as buzz has increased whereas some movies have failed with negative oral effect. In this paper, we try to analyze how the nature of buzz quantity affects movie success. To do this, online reviews were analyzed for films in the top 50 of the domestic portal sites in 2016. Using the analysis program R, the contents of the review were classified as positive and negative by emotional analysis and regression was performed. As a result of the analysis, regardless of the content of the review, it was found that the number of movie viewer increased as the amount of reviews increased. We hope that this research will be of value to related industry and academia in the future.
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