Abstract
This article attempts to conceptualize the ethno-cultural identity of Adygs through the prism of ecological ethno-existence. Global processes are developing so rapidly and with such complexity that they pose difficult questions to traditional culture: “Who are we in the conditions of the new reality? “Through what symbols does Adyghe traditional culture speak to us today? “What does it mean to be an Adyghe in the modern world?”. Today we are witnessing a turning point, which threatens to turn into an ethno-cultural catastrophe. The limit to the basic principles of Adyghe culture – Trust and Devotion – has been exhausted, we no longer judge ourselves on their behalf. We do not possess universal consent and this situation of fragmentation does not present an opportunity to keep the Adyghe world in integral unity. Historically, it is the ethno-ideological system Adygstvo that has acted as the ethno-forming beginning of the Adyghe ethnos. To what extent the ethno-cultural normative system – Adygstvo – is able to respond today to the main challenges of modernity.
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