Abstract

The ‘European Capital of Culture’ program, which was operated mainly in Western Europe, expanded its scope after 2004 when Eastern European countries joined as member countries. The ‘expansion’ of the European Union, which has been maintained in terms of politics and economy, will turn into a ‘internalization’ that confirms Europe’s civilization and identity through this cultural initiative. The European Union has begun to overcome the tiredness of integration and the sense of distance of identity with the keyword of culture. Exchanges between East and West Europe, which began on the basis of economic and political cooperation, expanded in various fields. In addition to the symbolism of ‘Eastward advance of Western Europe’ and ‘Westward advance of Eastern Europe’, this suggests the restoration of ‘one Europe’.
 The ‘European Capital of Culture’, which seeks to imply the universal human value of the pursuit of civilization and culture by unifying the diversified European society with one code called ‘city’, has positively impacted Sibiu's economic effect, and it also created an opportunity to promote not only the city, but also Romania's cultural identity and historical heritage to the world. ‘Culturenomics’, which combines culture and economy, and the sharing of urban culture based on history and civilization, gave Romania an opportunity for ‘cultural integration’ to take a step closer to Europe, beyond ‘political integration’ symbolized by NATO membership in 2004 and ‘economic integration’ through EU membership in 2007.

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