Abstract
This study is a follow-up study by Kim, U.G. (2021) on the importance of experiential design. In other words, the focus is on sales space experience design, and the importance of correlation with experience marketing is additionally verified. Therefore, additional research will be conducted on flagship store spaces with different genres from the previous book store spaces. The research method finds a sales exhibition space based on experiential marketing and experiential design. Specifically, we look at the flagship store that presents the brand
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