Abstract
This article comprehensively examines and analyzes the role of PR tools in the promotion and advertising of museum communications. The views of foreign piarologists were considered and 4 main directions of PR technologies in the development of museum communications were analyzed. As the basis of these directions, the essence of the event is fully revealed, considering marketing. In this regard, he compiled analysis tables that reflect the advantages and disadvantages. There is also information about the museum's information assets on the Internet, how to use them. Finally, the importance of the media in the development of museum communications is highlighted.
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