Abstract
This research has the purpose of seeking measures for the marine sports to be settled as experience sports and furthermore to provide the basic data that will allow a positive relationship that coincides with reality, and specifically suggest a measure by analyzing the structure relationships between the motive, immersion and participation behavior of the participators of marine sports experience program. In order to fulfill this goal, instead of verifying the whole theory, the following results were drawn by the Smart PLS structural model analysis which can predict and provide explanations for the complicated antecedent relationship model between various factors. First, the educational aspect of the motive for participation positively affected ethical immersion, social immersion and satisfaction. Secondly, the entertainment aspect of motive for participation of marine sports positively affected personal immersion, ethical immersion, satisfaction and return revisit. Thirdly the deviation aspect of motive for participation positively affected personal immersion, social immersion, satisfaction and return revisit. Fourthly, the immersion of the marine sport experience positively affected satisfaction and return revisit.
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