문화예술관광 경험품질이 기억에 남을만한 관광경험(MTE)과 관계지속의도에 미치는 영향 : 익산 뉴트로 감성관광지를 중심으로

Abstract

A Study on the Influence of MTE on Relationship persistence intent According to Cultural Art Tourism Experience Quality. There are 3 hypotheses based on Experience Quality, MTE and Relationship Persistence Intent. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from April 20 to May 20. First, according to analysed result, Second out of Third as affective facts of Experience Quality influenced on MTE. Second, one out of one as affective facts of MTE influenced on Relationship Persistence Intent. Lastly, Three out of Three as affective facts of Experience Quality influenced on Relationship Persistence Intent. As the result of this study, If the experience builds up, tourists will lose their fun elements about Iksan-si Culture Art Tourism, which could negatively affect later results. It is necessary to discover and plan culture arts tourism in Iksan-si, which is sustainable, practicable, impressive and differentiated, and to promote and inform tourists. Newtro-style tourism, which can only be experienced in Iksan-si, should be developed to build an image by highlighting the speciality and differentiation of cultural and artistic tourism in Iksan-si. In addition, measures should be taken to maximize the aesthetic function of the exterior in the surrounding environment and places where tourists tour, so that the stay period can be extended. In order to maintain relations with the city through culture art tourism, various tourism projects, including festival events and street events, should be created to create a strong image of Iksan-si. And it is necessary to discover differentiated tourist attractions or places and up-cycling them so that they can be talked about. Therefore, Within the world, Iksan-si should be reborn as a city of advanced culture art tourism with representative tourist cities and unique programs alive.