Abstract
This study is identifying early takeoff phenomenon in relational network like SNS and investigates influence of innovator or hub at early takeoff and diffusion size at takeoff point. The major finding of this study are as follows. First, multinominal-logit analysis conducted to explore the impact of innovator and hub at early stage of information diffusion and early takeoff. Hub in early stage of information diffusion impact early takeoff. Second, our study shows that innovator and hub at early stage of information diffusion impact diffusion size at takeoff point. Third, hub is more impact early takeoff and diffusion size at takeoff point then innovator. This study provides implication for professionals by confirming hub`s influence in study of successful information diffusion by early takeoff. The limitation and future direction are discussed.
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