Тренды и перспективы развития сегмента e-grocery в современных условиях

Abstract

With the breakthrough of digital technologies there has sharply increased the growth rate of the online trading market, in particular, its segment of consumer goods. Pandemic of a new coronavirus infection served as an impetus, which introduced online orders into the consumer habit and contributed to the growth of the financial well-being of companies with online stores, as well as to the development of online trading platforms. E-commerce in consumer goods is gaining momentum much more actively than the offline segment offering a wider range of goods on one site, various shopping channels, delivery channels, lower prices and convenience of receiving an order, including home delivery. There is presented a general assessment of the domestic market of online trade in everyday goods, analyzed the dynamics of market growth in 2022 in the context of its growth rates in various product categories, the number of online orders, market volumes, transformation of the consumer basket. The promising directions of the formation of online market cash flows are systematized and characterized in a meaningful way, the prospects for the development of the market segment under study in terms of cash turnover for 2023 are assessed, and the scheme of transformation of channels for the purchase and delivery of goods is illustrated. General trends of the upcoming financial year in the e-grocery segment are revealed, which are reflected in the steady growth of the market, the development of marketplaces, changes in consumer behavior, the composition of the main market players, the development of marketing promotion of online trading platforms, the growing popularity of sales through social networks.