Фемінітиви в новинах першого каналу Cуспільного радіо

Abstract

The objective of the study is to examine the situation caused by the use of feminine gender-specific job titles forms in the news reports of the First channel of Public Radio. The method of empirical analysis was used, which made it possible to monitor a considerable audio array of radio news; due to the methods of quantitative and qualitative analysis, we managed to structure the identified feminine gender-specific job titles according to the certain features; the method of generalization contributed to identification of the reasons caused by non-use of feminine gen-der-specific job titles in the public service broadcasting of Public Radio. There is a widespread use of feminine gender-specific job titles to designate positions and titles of womanhood, most of all for government and military departments. At the same time, the frequency of use of feminine gender-specific job titles to denote women in politics, public life, and their professional affiliation is low. The news monitoring during a month showed a positive trend in use of feminine gender-specific job titles, which made it possible to speak of the radio journalists’ efforts to comply with language standards. The high frequency of use of certain words and the low frequency of use of others convince us that the Ukrainian media are not yet ready to use absolutely the feminine gender-specific job titles in their programs. This phenomenon cannot be considered as negative, since the norms of the new version of the Ukrainian spelling are still slowing the way in the Ukrainian society, but the intensiver the Public Radio will use feminine gender-specific job titles in different types of broadcasting, the sooner they will be incorporated into the daily life of Ukrainians.