ФИНАНСОВАЯ ПОДДЕРЖКА МУЗЕЙНОГО И ОБРАЗОВАТЕЛЬНОГО ТУРИЗМА

Abstract

The aim of the article is to show the history of preservation of cultural and historical heritage and the conditions for sustainable development of modern university cities on the example of university and other museums in Russia (mainly Siberia) and France. The main objective is to demonstrate the creation of harmonious campuses, in which economic, environmental and social principles are balanced, serving, among other things, to attract tourists, which at the same time contributes to the creation of new jobs. Using examples, it is considered how, with the help of coordinated actions of local authorities and university leadership, it is possible to resolve the eternal conflict between tourists and local residents. The development of regional museums and the formation of excursions for museum-educational-historical tourism of the Siberian region are analyzed. The analysis of digitization of museum exhibits and opening of access to collections to visitors from all over the world is shown. All this makes it possible to give museum lessons, to conduct toponymic excursions (scientists’ names of in street names), field games using local history and traditions, and to introduce elements of theatrical performances. The article shows how virtual tours are organized taking into account international examples. The economic role of museums, festivals, exhibitions in the life of the region is highlighted.