Abstract

This article presents a study of imitation as a widely prevalent characteristic of transformative processes within society. The expansion of social-imitative characteristics in the system of social relations requires a person to take a more active life position in order not to lose the line between good and evil, genuine and artificial. Approaches, typologies, and causes of imitation in the context of a transforming society are examined. It is emphasized that in socio-humanitarian sciences, this phenomenon is represented as a method of human adaptation or socialization in the course of activity. The proliferation of imitations-simulacrum in social practices is directly related to the deformation of societal and individual values, as well as the search for more accessible mechanisms of social adaptation. Conflicts, crisis situations, and uncertainties associated with social imitation and leading to the manipulation of people’s consciousness are comprehended. The author underscores the necessity of recognizing illusions, wherein genuine values in a transforming society may be supplanted by simulacrum. The transformation of modern society entails the implementation of specific developmental strategies. Imitation, as a form of simulation, becomes a way of existence in the modern virtual society, where prior knowledge about the surrounding world undergoes significant transformation.

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