ПРОБЛЕМИ ЦИФРОВІЗАЦІЇ СТРАХОВОГО БІЗНЕСУ В УКРАЇНІ

Abstract

The transition to the use of digital technologies contributes to the modernization of the business environment and reorganization of all spheres of the economy. Innovative transformations encourage all economic entities to introduce various digital technologies into business processes. The insurance industry cannot develop separately from other segmentsof the financial market, so to meet modern requirements, it is necessary to carry out a digital transformation of the insurance business. At the present stage, in many countries, the demand for insurance continues to grow precisely due to the digitalization of the insurance sector, since the population is more interested in obtaining digital insurance products. This leads to the increase in the insurance penetration into the country’s economy and increases its sustainability. However, there are many challenges and obstacles that hinder the development of the insurance digitalization.The main purpose of the study is to reveal the problems of introducing digital technologies in the insurance market in modern conditions and to reveal the main factors that affect the implementation of digital transformation of the insurance business.In the article, the features of the InsurTech implementation in accordance with the components of the insurance process are described, and it is described how the existing technologies are used to improve the efficiency of insurance companies. The components of the transformational model of InsurTech capabilities are highlighted, which are integrated in the formation of a network of customers and partners. The most investment-attractive digital technologies in the insurance sector are indicated, namely: р2р insurance, insurance telematics, insurance on request, aggregator of insurance services. Within the article, the factors that influence the growth of interest in digital technologies in insurance and accelerate their development, as well as affect the increase in the competitiveness of business entities in the insurance market are revealed. The existing problems and obstacles for the InsurTech development in Ukraine in modern conditions are identified. The main trends in the InsurTech development are revealed, which contribute to improving the quality of the customer service, optimizing business processes of insurance companies and ensuring competitiveness in the market