Abstract
The current text examines the attempts at imposing innovation journalism in media practice as an independent journalistic beat. It is an example of how academic efforts could be harnessed for legitimization of a qualitatively new kind of journalism. However, some factors opposed the efforts of scientists and practitioners who strongly supported the idea, and therefore innovation journalism, for which a new scientific field was formed in the first decade of the 21st century, has frozen between the idea and the realization.
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