소공인의 핵심역량과 장애요인이 사업성과에 미치는 영향

Abstract

This study analyzes the effect of core competency and obstacles of small manufacturer, Also, it analyzes how much more positive impact could be made by competitive advantage by the mediated effect. For this study, data was collected from 293 CEO by using questionnaires. The statistics analysis SPSS 24.0 and Process macro was used, it is a factor analysis, reliability test and multiple regression analysis, Process macro for hypothesis verification. The result of the study is the following. First, as a result of examining the effect of the core competency on the business performance, it was found that among the core competency factors, marketing competency and technology competency had a significantly positive effect on the business performance. Second, as a result of examining the effect of obstacles factor on the business performance, financing had a negative effect on the business performance. Thirdly, in the relationship between core competency, obstacles factor and business performance, the mediating effect of competitive advantage was significant marketing competency→competitive advantage→business performance, technology competency→competitive advantagey→business performance, financing→competitive advantagey→business performance. Thus, the results of the present study provide the following managerial implications. First, government should provide support to enhance marketing competence and technical competence for sustained competitive advantage and better performance in small manufacturers. Second, marketing competency and technology competency may be a good strategic orientation for sustained competitive advantage and better performance.