Abstract

This study is a part of research aiming at product scalability of flexible design pattern (FDP) that simultaneously evokes images of order and change. Here, we examined experimentally how people feel favorable when the size of the FDP is reduced to a minimum and applied as a tactile element of the product. In the experiment, the high and low groups of contact desire were set up through the first experiment targeting university students, and the prototype evaluation experiment was conducted by combining the contact desire and the sensory cues, and then the variables of the contact desire and the sensory cues were examined through the two-way ANOVA on the evaluation value. As a result of the analysis, there was a significant difference in the evaluation value due to the high and low contact desire F (4.047) = 30.751, p <.0001. However, there was no significant difference in the statistical level due to sensory cues. In the end, the group with haptic experience (visual observation) is more favorable to the product than the group without haptic experience (visual observation), so the group with high contact desire evaluates the product most positively when exploring with contact experience such as visual touch. These results demonstrate that FDP is positive as a product due to the shape characteristics of the FDP, which can feel the tactile characteristics of the surface by touching the product.

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