Abstract
The purpose of the article is to study the efficiency of using the export-import potential in the current conditions of limited activity and to form the theoretical, informational and analytical support for the relevant strategy. The article briefly analyzes the current state of the economy in the country. Based on the generalization of opinions of leading scholars and practical activities of economic entities, the main characterizations of the conditions limiting their activities are presented. Formation of a strategy for the efficient use of export-import potential involves the development of information support, which be based on an appropriate system of indicators reflecting the status, use and factors influencing this potential. The analytical support for the strategy development includes an analysis of trends of changes in the values of indicators of the efficiency of the use of export and import potential, which is recommended to be carried out using descriptive statistics. In forming a strategy, it is important to determine the relationship between trends in the changes of values of indicators of efficiency of the use of export-import potential in assessing the levels of factors influencing efficiency and planning and forecasting the values of these indicators. It is recommended to add to the analytical method of determining the mechanism of interrelation of trends in the development of factors influencing the efficiency of the use of export-import potential the following stages: diagnosing trends in time series of indicators using the descriptive statistics tools, determining the relationship between the factors of influence and identifying the most significant factors using multivariate factor analysis, diagnosing the stationarity of time series, testing the hypothesis of cointegration of time series using the Engel-Granger criterion. This logic of applying mathematical tools contributes to the scientific substantiation of the strategy for the efficient use of export-import potential and the identification of new knowledge about this potential.
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