ИССЛЕДОВАНИЕ РЫНКА ГОСТИНИЧНЫХ УСЛУГ Г. АСТРАХАНИ

Abstract

The article presents the analysis of the hotel services market in the city of Astrakhan and in the Astrakhan region. The description of the market of hotels and other tourist lodgings in Astrakhan is given. In the result of the carried-out analysis it has been stated that in the hotel services market in Astrakhan there are a great number of the participants and the market is evenly distributed. The supply and demand of hotel rooms are rather balanced in all price segments. An exception is a budgetary segment where the demand is most acute. The situation has persisted for several years, but now there have emerged some improvement. There is a requirement for large facilities (200 and more numbers) offering a wide range of additional services including entertaining ones with corresponding physical infrastructure for undertaking major activities. Shortcomings of the hotel services market in Astrakhan are caused by a number of problems: a limited number of the hotels conforming to the international standards; low presence of hotels of the international hotel chains and lack of officially categorized means of placement; shortcomings of material equipment of the hotels; weak implementation of innovative technologies into the work of hotels, management, personnel training, overestimated tariff policy; insufficient language training of employees in the sphere of hospitality; limited volume of travel information and scarce translation centers. To raise the activity of the hotel business companies in Astrakhan it has been suggested to introduce modern tools of strategic management and marketing: loyalty of clients, mobile services, creativity in advertising campaigns.