ТЕОРЕТИЧНІ ЗАСАДИ ДОСЛІДЖЕННЯ ПОНЯТТЯ «ЕЛЕКТРОННИЙ БІЗНЕС»

Abstract

E-business as direct consequence of the network technologies development attracts attention of all modern enterprises of both national and international scale. In a market environment it is leading to new opportunities and can be considered as a particular competitive strategy, which is undoubtedly of interest in scientific economic discourse. E-business tools and processes affect the decision making process and at the same time are so multifunctional that in some cases it is difficult to classify it in a particular area of research. Given the widespread use of these mechanisms and the fundamentally new ways of management it offers for the company growth, the development of its theoretical and methodological base becomes an urgent issue. This article focuses on the theoretical aspects of e-business concept, analyzes its various interpretations and evolution of these definitions. In this research e-business is considered first of all as system that includes a set of business processes, a mechanism for their integration, an information network for data collection and management decisions. Different approaches to the identification of this concept also provide a clearer view of possible e-business emergence causes and features of its application. The issues covered in the article include the relationship between the concepts of e-business and e-commerce, importance of information factor, the possibility of quantitative analysis of e-business and some perspectives on its impact on the market economy structure. Considering the compliance of this phenomenon with the principles underlying the various currents of economic thought, the study provides an analysis of their compatibility. In the framework of this question, the assumption is made about the need to develop a separate theory of e-business and it’s belonging to a particular area in economics. To do this, e-business is studied in terms of neoclassical and neoinstitutional school, special attention is paid to the school of internalization, the concept of digital economy, network theory. The paper presents different approaches to the study of e-business concept, identifies promising areas for further research.