Abstract

The purpose of this study is to analyze the effects of integrated marketing organization on the price of major agricultural products in order to examine the policy effects of integrated marketing organization. In order to analyze the effects of changes in wholesale market prices before and after the introduction of the integrated marketing organization project introduced in 2012, we used data on daily trading prices of major horticultural products from January 1, 2006 to December 31, During the analysis period, temperature and precipitation data were used to take into account the effect of weather on prices. The results find that the wholesale prices of major horticultural products have increased significantly in the past 12 years compared to before the implementation of integrated marketing organization, and it can be seen that the integrated marketing organization contributed to the increase of wholesale prices of horticultural products.

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