의료관광만족도 확대를 위한 시설입지 요인 분석

Abstract

As the competition for survival of medical institutions is rapidly changing due to the expansion and expansion of large medical institutions and the entry of foreign medical institutions into Korea, it is urgently needed to strategically respond to the importance of medical management to secure differentiated competitiveness. Therefore, as a management strategy in medical services, domestic medical institutions have been carrying out activities in various ways in order to measure physical service factors, medical service factors and patient satisfaction.
 In this study, the following conclusions were drawn based on the results of the patients who had been hospitalized using a medical institution. First, the design, cleanliness, convenience, provision and use of medical institutions were analyzed to improve patient satisfaction. Second, medical services were analyzed to increase patient satisfaction. Third, it was analyzed that the patient 's satisfaction is higher due to the physical service and medical service of the medical institution. As a result, we have focused on the physical service factors of medical institutions as a marketing strategy to increase patient satisfaction of medical institutions. However, recent patients can be found to be more satisfied with patients' services than physical services. It is expected that the satisfaction of the patients will be higher if the service of the medical personnel is increased during the future medical treatment.