ПРОБЛЕМЫ ВНЕДРЕНИЯ ИННОВАЦИЙ В ЭЛЕКТРОННОМ БИЗНЕСЕ

Abstract

The modern development of the Russian economy is characterized by an active increase in the pace of digitalization of economic and social processes, accompanied by an increase in the scale of activities in the field of electronic business and electronic commerce. Nevertheless, today the electronic business of Russia is at the initial stage of its development, which is hindered by a lot of problems existing in this area. The article examines the current trends and factors of e-business development, identifies the main problems of the introduction and development of innovations in e-business in Russia. The study showed that one of the most acute problems in this issue today is the imperfection of Russian legislation, primarily in the field of cybersecurity, which directly affects the effectiveness of innovation in e-business: the pace of innovation in e-business in Russia significantly exceeds the pace of their legislative regulation. In addition, there is a problem of a shortage of professional personnel in the field of innovation in e-business or their insufficient level of awareness and training. At the same time, the problems of lack of qualified personnel in the field of innovation implementation in e-business, insufficient awareness of the personnel of organizations regarding the goals, meaning, results and effectiveness of innovation implementation remain important, which reduces their effectiveness