КОМУНІКАТИВНІ ЗДІБНОСТІ В РОБОТІ ІВЕНТ-МЕНЕДЖЕРА

Abstract

The purpose of the article is to review the role and importance of communication skills in the professional activities of event managers. To support the researched issue, there are goals to outline the specifics of the postmodern culture of consumption, which updates the interest in the event sphere and trends in the sociocultural practice of today. The research methodology involves the use of an analytical method, which is used to identify the main characteristics that are inherent in the postmodern culture of consumption. The synthesis method is used to highlight the role of communication in the functioning of event management. The predictive method is used to outline the prospects for the development of event management. Event management is an application industry that has a changing nature. The analysis of this applied field is relevant, given the lack of its thorough theoretical elaboration. The scientific novelty is to highlight the communicative nature of the event sphere. Conclusions. To a large extent, the project implementation is associated with constant communication between different participants. They are organizers, managers and customers of cultural services. Their interaction is permanent and manifests itself at different stages of the event organization. Communication is not only a form of interaction between project participants but also a way of translating cultural values. Accordingly, a necessary condition for the work of the event manager is the presence of developed communicative qualities. The development of event management is associated with rapid adaptation to changing sociocultural realities. In the face of the challenges facing humanity, new forms of interaction are emerging, involving technical means and the spread of online communication. The role of the communicative principle is emphasized, which is not only a form of interaction but also a fundamental mode of culture. Event managers’ work is directly involved in communication, so it is advisable to master the basics of public speaking, which will contribute to successful professional activity.