ТЕЛЕВИЗИОННЫЕ ПРОВОКАЦИИ КАК СОЦИАЛЬНЫЙ ОТВЕТ ВРЕМЕНИ

Abstract

The article considers television from the point of view of the process of misconceptions, time and social needs of society. Such an ambiguous modern phenomenon, artifact, just provocation, as interaction with society, the viewer, as an attempt to explain the processes taking place by means and through the prism of shocking and scandal, turns into a loss of a clear constructive idea for TV itself, ephemeral designs and indistinct concepts. The priority is the rating terms of success to the detriment of the artistic dominant and ethical component. Reflections on television lead to undeniable conclusions about its role as a powerful provocateur of events and problems in society. The borrowing by television of many of the different – other – types and genres of art did not make TV itself art at all for various reasons, the main of which is the impossibility of creating an artistic image. Television regards its role as a participant and reciter of social processes, often without analyzing depth and a subtle ethical component. However, even the negative connotation of assessments is evidence of hope for a different, prudent, rearrangement of social developments in television space and chronological sequence. The inconsistencies of the cultural, social order, the absence of long-playing constructive, positive prospects for the phenomenon of television itself create in many ways a spontaneous, volatile image, balancing on the verge of scandal, time shifts, on a stable paradigm of distortion of this time. The paradox can be considered that the modern television phenomenon is evidence of its vitality, its desire to rely on those personalities that themselves become iconic and in demand in society. Rely on such a powerful criterion, which is the entire socio-cultural context of time.