Abstract
One of the rapidly developing at the present time segments of the economy in the beauty industry in the regions of the Russian Federation is the spa industry. Most professionals working in the hospitality industry celebrate the new mandatory component in the "portfolio needs" of tourists, which are wellness and spa treatments during the journey. The article focuses on the development of spa services in the Crimea as one of the most important segments of the economy of the beauty business in the region. On January 21, 2015 in Crimea at the business forum "South of Russia 20:15. Time to rest in a new way" there were addressed issues of a competitive SPA product. The forum was attended by representatives of the business community and the Ministry of Resorts and Tourism of the Republic of Crimea. It is noted that the traditional leader of innovative development of spa industry in Russia is the Crimea. This is due to the natural features of the region, its medical resources, as well as the development of technological and technical content of this type of service. There was presented a catalog of spa facilities and spa products at the forum, which is formed by the union ofprofessionah «SPA-professionals Crimea." The article states that an effective instrument to ensure the quality and safety of spa services, as well as the way of fair competition among market participants is standardization. The authors present a conceptual model of one of the fundamental standards in the field of spa services — GOSTR 55317—2012 "Public services. Spa services. Terms and definitions " and assess the feasibility of its application in the territory of Crimea.
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