Abstract
The article develops approaches of the narrative economics to the analysis of evolution of institutions in the context of dissemination of unreliable (false) information about various kinds of economic processes. Narratives are seen as a way of transferring information and knowledge in a form that is maximally complementary to the perception of actors. Fake news became the most important channel of distribution of false narratives in modern society. The avalanche-like spread of fake news and the narratives contained therein is taking place against the background of a significant transformation of the institutions of reputation and expertise. The widespread and rapid spread of unreliable narratives poses systemic threats to the development of modern economic orders in the face of emerging institutions of surveillance capitalism. Misinformation in alternative narratives is associated with the actions of interest groups that have the incentive to falsify past and present information about ongoing reforms, leading to a pluralistic reality. Through proto-narratives, knowledge of theories and models circulating in the academic environment is transmitted in a simplified form. Persistent myths about various aspects of the conduct and results of economic policies are also spread through proto-narratives. Unreliable or distorted proto-narratives are widespread in the social environment of the Russian innovation system. Examples of such narratives include neo-liberal myths about measuring efficiency through the number of patents or scientific rating publications. In the process of reforming the Russian innovation system, it is important to understand the genesis of the various proto-narratives and their influence on the formation of the institutional structure in the context of the specific features of its evolution.
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