Abstract
This study is to draw conclusion of what causes licensed real estate agents’ emotional labor and job stress and to establish hypothetical model which explains their turnover intention. In order to achieve the study’s purpose, I have derived the emotional labor and job stress factors of real estate agents and statistically analyzed the effects on the turnover intention of 158 individual real estate agents in Seoul. As a result, it was analyzed that the emotional labor and job stress of a real estate agent had a statistically significant effect. The followings are measures to reduce the intention to turn over due to emotional labor and job stress of licensed real estate agents. First, it requires that real estate agents learn how to respond to customers, how to negotiate in the process of real estate contracts, and how to make marketing. Second, taking various specialty education programs run by qualified institution such as Korea Association of Realtors can be an alternative measure to reduce fear and anxiety of doing brokerage job, such as making the contracts, identifying and explaining real estate brokerage objects, and preventing brokerage accidents.
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