ВИЗУАЛЬНЫЕ МЕТАМОРФОЗЫ: КУЛЬТУРОЛОГИЧЕСКИЙ АНАЛИЗ ЦИФРОВОЙ КИБЕРЭСТЕТИКИ

Abstract

This article focuses on the emerging styles of visual digital aesthetics that have become relevant in light of technological advancements and the introduction of innovative tools for creating and processing digital images. The analysis is based on a cultural approach and aims to identify the influence of contemporary digital technologies on the shaping of cultural benchmarks and aesthetic preferences in art and design. The primary focus is on scrutinizing the defining attributes of modern styles that have taken shape within the digital sphere at the onset of the 21st century (such as vaporwave, seapunk, webpunk, psychedelia, pixel art, voxel art, and others) and delving into their artistic autonomy and cultural nuances. Style is defined here as both a guiding principle of artistic thought and a distinctive mode of communication among cultural agents. An integral component of this study involves comprehending how digital technologies impact the interpretation of contemporary culture and society at large. The study aims to uncover the peculiarities of modern transnational culture, as a mode of consciousness and worldview, through the lens of the artistic culture of the early 21st century. The research identifies overarching tendencies characteristic of contemporary network art, outlining the interrelations and differentiations among new digital styles. It meticulously examines distinct style clusters based on various criteria. The classification of contemporary visual styles is predicated on methods and techniques of creation and imitation, usage contexts, presentation specifics, and design elements. The results of the study can enrich the exploration of contemporary culture and visual phenomena, aiding in forecasting future trajectories within the realm of innovative visual expressions.