ФОРМУВАННЯ КОНЦЕПЦІЇ КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

For the development of civilized social relations is important to develop a parity of interests of business, government and society. Important tools to build partnerships in solving pressing issues is the mechanism of social responsibility. It is theoretically proved and confirmed by the practice of the leading companies in the world that social responsibility can and should be seen as an important social resource that can generate specific benefits to the sustainability of development, to respond adequately to social challenges (both internal and external), turning the last of the restrictions on preferences. It should be emphasized that social responsibility seems to be an important social resource, regardless of what the concept of social responsibility has been implemented by the company. The latest theoretical and applied research in the field of corporate social responsibility convinced that activities of socially responsible business organizations demonstrates the uneven, differentiated the effects of different fields of corporate social responsibility on the performance of companies, their various benefits. For effective interaction of social partners, creating favourable conditions for sustainable social dynamics we should strive to ensure in practice equitable, communitarian, mutual social responsibility, which in the aggregate appropriate to be treated as consolidated. Consolidated responsibility is higher and more sustainable under conditions of, first, the most complete concurrence of interests of the social partners, and secondly, coherence and equal partners of their contribution to shared responsibility. For this approach to understanding the philosophy of social responsibility appears not only as individual responsibility of a separate entity, but as a joint, shared, consolidated responsibility of all participants of socio-labour relations.