Сетецентрическая модель управления в туристской индустрии

Abstract

The article deals with the network-centric management model for tourist destinations. The model is based on the use of modern information technology and the network system of the organization of information exchange between destinations and consumers of tourism services as well as marketing organizations. Networks are considered as «clusters» or aggregation structures consisting mainly of small and medium tourism enterprises that are using web technologies and modern market interaction and thus help each other (the principle of «B2B»), giving customers a complete package of tourism products and services. We consider the principle of self-synchronization in the construction management of network-centric destinations, allowing the tourist and recreation structures to organize themselves «from below» and not to be reformed administratively. In the framework of the synergetic approach the concept of«attractor of tourism and recreation» is introduced. It is shown that the development of this idea is associated with the concepts of the fluctuations of chaos, bifurcation, dissipation, diffusion of innovations, i.e. anew conceptual apparatus, including those notions related to the theory of catastrophes. It is concluded that the initial methodological basis for solving network-centric management problems of large tourist and recreation system is the principle of graph-dynamics representing a promising direction in management theory. The strategy of «borrowing» is elaborated with regards to the application of the mechanisms of diffusion of innovations and advanced technologies in the tourism and recreational tourism industries in the regions of Russia. It is concluded that the process of diffusion of innovation and advanced technology implies a large number of small and medium enterprises, as well as innovative infrastructure that will allow these companies to create effective cooperation ties in the field of tourism industry. A multi-network scheme is proposed for innovative development of tourist and recreational areas which includes an educational segment.