Abstract
The aim of the study is a political analysis of the relationship between sports and politics based on an institutional approach using SWOT analysis. The author's hypothesis is based on the understanding that the interpenetration of politics and sports in the modern world is becoming global and comprehensive and will increase: the politicization of sports as a social institution and the entire sports sphere is acquiring a new political normality. The paper highlights the basic trends and the main socio-political opportunities, as well as the risks and threats associated with the use of high-performance sports for political and instrumental purposes. It is revealed that in the modern world, sport is not only an instrument of big politics, but also produces politics, ideology and political meanings. Sport in the world is increasingly becoming not only the arena of tough political confrontations and ideological battles, but also forms a new political reality that influences the social behavior of the broadest masses, as well as individual social groups and political actors. In the context of Russia's growing political confrontation in the international arena, a deep, including scientifically based, understanding of the role of sports in the new realities is necessary. The conclusions reached by the authors of the work can be used as a scientific and methodological basis for political science studies of the interdependence of politics and sports, as well as for making political decisions in the field of sports.
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