СОВЕТСКОЕ РЕТРО В НАРРАТОЛОГИИ ЦИФРОВОЙ ЭПОХИ

Abstract

The paper examines Soviet theme in narrative forms of contemporary culture. Narratives based on Soviet retro images are present in all spheres of today’s culture and in different genres of media production are a popular form of representing Soviet past. In spite of transformation of many cultural forms in digital epoch, of spreading of intermediality which joins different forms in a singular mediaspace, their semantic centre is often preserved. Narrative turn is regarded as a feature of postmodern culture typical of postmodern cultural texts, which use images of history in their «fantastic historiography». It is noted that narrative forms have started attracting attention of researchers in the XX century, in connection with emergence of structuralism and growing attention to the problem of text. Two factors have been singled out among the reasons of popularity and attraction of narratives: archetypal narrative structures and the pleasure principle as the basis of many stories of the past and the present. Soviet retro is examined from the point of view of preserving narrative structures and at the same time of changing their meaning under the influence of today’scultural context. As an example the genre of Soviet retro detective has been examined, which is popular in the form of serials, preserving their traditional form. The cases of retro detectives are regarded as preserving stable basic narrative schemes with variations depending on cultural dynamics, and based both on archetypal structures and the pleasure principle.