ОЦЕНКА РАЗВИТИЯ ТУРИСТИЧЕСКИХ ДЕСТИНАЦИЙ КРЫМСКОГО РЕГИОНА

Abstract

The relevance of the study is due to the development of the economy of the Crimean region in view of historical traditions and natural resource potential in the tourist and recreational sphere. In the current conditions, the effective development of tourism in the Republic of Crimea involves the definition of a new vector of strategic development of the tourist and recreational complex in the context of the Russian Federation. The basis for the functioning of tourist destinations is the formation and use of tourist potential through the promotion of a comprehensive tourist product. It is this circumstance that creates the attractiveness of the destination product, meets the needs of the market and ensures the efficiency of tourist destinations. Crimea is an unusual tourist destination. The climate of the peninsula is similar to the Mediterranean, with mild winters and hot summers. It is also important that Crimea is one of the five most popular destinations for Russian tourists among the offers on the domestic market of tourist services. This is confirmed by the fact that tourism in the republic is the most promising direction of socio-economic development of the region. Crimea attracts most foreign tourists from countries such as Kazakhstan, Germany, and Ukraine. Most of all, tourists prefer to spend their holidays for 7-14 days, which is explained by the rest in the sanatorium-resort institutions of the Crimea, visiting various natural objects. The successful development of the tourism industry in the Crimean region is directly related to the transport accessibility of the region, so you can get to the peninsula by train, plane and private transport. That is, we can say that transport accessibility will allow the Republic of Crimea to develop at a faster pace and at a qualitatively new level. Crimea has the potential to provide a good rest and meet the needs of tourists. Further development of the infrastructure and improvement of the quality of service will contribute to strengthening the position of the Republic of Crimea in the market of tourist services. For the successful realization of the tourist potential of the Crimea, it is necessary to conduct a comprehensive study of the tourist opportunities of the territory as a tourist destination, to assess the existing assets and growth reserves, the capacity of the tourist market, the efficiency of its functioning and the effectiveness of its activities. In the future, Crimea should become a highly developed resort, recreational, trade and financial region of international importance, which will be equipped with modern infrastructure, with a developed marine economic complex, efficient, environmentally friendly agriculture and processing industry. The article evaluates the development of tourist destinations in the Crimean region. Much attention is paid to the main resorts and resort areas of the Republic of Crimea. The distribution of tourists in the regions of the Crimea is studied. The structure of the number of visitors to the Republic of Crimea from other regions of Russia sent by travel agencies was studied. The average prices of rest in sanatoriums and hotels in the Republic of Crimea are analyzed. The main destinations of beach tourism in the Republic of Crimea are identified. The SWOT analysis of sanatorium and resort tourism of the Republic of Crimea and the SWOT analysis of health and bathing and beach tourism of the Republic of Crimea was carried out.