Abstract

Purpose. The purpose of the paper is to present the results of research on the development and justification of the economic and environmental feasibility of implementing innovative projects for organizing of production organic products (on an example of the project of cultivation of organic potatoes using minimal technology (mini-till)). Methodology / approach. The basis for preparing the project for the production of organic potatoes is the author’s methodology, which includes a form and recommendations for the development of a business plan for an innovative agricultural project. The study used the following methods: abstract-logical (theoretical generalization and formulation of conclusions); analysis and synthesis (justification and analysis of project indicators); monographic (depth analysis of the issue under study); calculation-constructive (determination of the main parameters of the project and economic efficiency). Results. The theoretical and practical aspects of project management in organic agricultural production are substantiated (on the example of the project of organization of organic potato production). An innovative project for organizing organic potato production using minimal technology (mini-till) was developed, and the investment attractiveness of this project was estimated. The author’s methodology for developing a business plan for an innovative agricultural project has been tested. Originality / scientific novelty. The scientific novelty of the paper is that the regulations on the application of project management in organic agricultural production on the market platform of environmental entrepreneurship have been further developed, which is reflected in the developed environmentally oriented project. This is one of the first papers to examine the project management in organic agricultural production in Ukraine. Practical value / implications. The project of organizing organic potato production has been developed and economically substantiated. It can be used by stakeholders for practical implementation and/or as a basis for preparing such a project taking into account the individual characteristics of a specific agricultural enterprise. The calculated economic parameters of the project are the basis for managing marketing activities, resource support, personnel, cost and efficiency of the project, organization of project financing and project risk management.

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