Abstract
The purpose of this study was to offer the basic data for revitalization of marin leisure sports and inducing active participation of customer and finding the influence of selection attributes(program, staff, facilities, price, environment) and customer`s satisfaction on behavioral intention(re-participatory intention, the word of mouth intention) with who participated in marin leisure sports. For purpose of this study, it researched a center related with marin leisure sports which located in internet member and 346 person who participated in marin leisure sports in a center. The data was analyzed by the Frequency analysis, Reliability analysis. Exploratory factor analysis and Confirmatory factor analysis, Correlation analysis, Structure equation model analysis in accordance with the purpose of the study by using SPSS version 14.0, AMOS 7.0. Flowing result were obtained through above and analysis. First, among selection attributes of marin leisure sports, program had significant positive influence on customer`s satisfaction. Second, among selection attributes of marin leisure sports, staff had significant positive influence on customer`s satisfaction. Third, among selection attributes of marin leisure sports, facilities and price had significant positive influence on customer`s satisfaction. Forth, among selection attributes of marin leisure sports, environment had significant positive influence on customer`s satisfaction. Fifth, it was shown that customer`s satisfaction in marine leisure sports had significantly positive influence on re-participatory intention in statistics. Finally, it was shown that customer`s satisfaction in marine leisure sports had significantly positive influence on the word of mouth intention.
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