Abstract
The paper examines a headline of the German-language journalistic article of the economic subject area from the viewpoint of cognitive linguistics. The author aims to analyse the existing definitions of the concept ECONOMIC HEADLINE and to identify essential characteristics of this type of a headline, thus proving its conceptual nature. Scientific originality of the study lies in the fact that the author differentiates the ideal and real forms of the concept ECONOMIC HEADLINE introducing the terms “ideal concept” and “real concept” into scientific use. The principles of a headline formation in the modern German-language journalism are systematized. Productive headline formation models of the German business magazines and newspapers are analysed taking into account the above-mentioned theoretical requirements. The conducted research has allowed the author to identify development trends of the German-language economic media discourse.
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